April 18, 2011


Phoenix, AZ: April 11, 2011 – Players Towel, featuring high performance microfiber waffle technology, continues its domination of professional golf as it captured the first major of the year at the Masters, bringing to four its industry leading 2011 tour victories. The Players Towel also recorded three top eight finishes, including runner-up, confirming once again that the Players Towel is the towel of choice for the world’s best golfers and their caddies.

“The Players Towel congratulates the winner of the 75th Masters on his historic play in one of the most exciting Masters ever,” said Patrick Le Vine, founder of the Players Towel. “Never before had anyone birdied the last four holes to win the Masters and his brilliant play down the stretch led him to his first career major victory. Victories and major victories are nothing new to the Players Towel as we just recorded our fourth win of the year, 17 since 2008, as well as back-to-back Masters victories, bring to four the number of Majors won using the Players Towel.”

Bo Van Pelt, who finished T-8 at this years Masters switched to the Players Towel last year and saw immediately the benefits of having the Players Towel advanced microfiber technology on his bag. “I switched to the Players Towel last year and made over 3 million bucks, results may vary,” said Van Pelt.

As the Masters signifies the unofficial start of the golf season, the Players Towel is poised for continued acclaim as it keeps hands, clubs and ball surfaces free of debris and moisture thanks to its microfiber technology and ability to stay light weight and easy to use in even the wettest play conditions, allowing for enhanced player performance.