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January 31, 2011
Players Towel at The 2011 Farmers Insurance Open

Phoenix, AZ: January 31, 2010 – The Players Towel, featuring high performance microfiber technology, was used by three of the top six finishers, including the runner-up and third place finisher, at the Farmers Insurance Open.

“With a pressure filled final round completed under a variety of weather conditions, including rain and wind, being able to have one’s equipment dry and clean down the stretch became critical to producing good golf,” said Patrick Le Vine, founder of Players Towel. “We congratulate the runner-up, the third place and sixth place finishers with their fine play so early in the season.”

“Our microfiber technology provides optimal performance for player and caddy under all playing conditions,” said Le Vine. “With a mix of sun, wind and rain during Sunday’s exciting final round, the lightweight, yet durable, Players Towel proved to be a valuable piece of equipment and has quickly become the towel of choice among the world’s best players.”

About Players Towel
Used by the game’s top players, the Players Towel is the leading performance golf towels and has been in the winner’s circle on all major golf tours including: the U.S. Open, The Masters, WGC Championship, Evian Masters and the PGA and LPGA Tour Championships. Designed by a former LPGA caddie, Players Towel’s microfiber technology provides the best absorption and cleaning characteristics available on the market allowing for optimal groove cleaning, maximum moisture retention, and durability. While traditional heavy cotton cloth towels push dirt and moisture around, the Players Towel microfiber technology picks up dirt and moisture, holding it in the cloth and off the equipment, resulting in cleaner, dryer equipment and enhanced player performance. Available in custom logos, signatures, colors and an optional center-cut Putterslit, Players Towel is an essential part of one’s golf game and also makes an ideal tee gift for corporate, charity and club outings. Players Towels are sold on line at www.playerstowel.com and at leading pro-shops and resorts around the world.

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