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August 21, 2011

PLAYERS TOWEL CAPTURES PGA CHAMPIONSHIP SECOND MAJOR OF THE YEAR

(Phoenix, AZ: August 15, 2011) – Players Towel, featuring high performance microfiber waffle technology, continued its domination of professional golf by capturing the PGA Championship and its second major of the year.

“I would like to congratulate the winner of the PGA Championship and in doing so, becoming only the third player in at least 100 years to win a major championship in his first try,” said Patrick Le Vine, founder of the Players Towel. Played under extreme heat, humidity and pressure, the winner showed poise and confidence not normally associated with a rookie by capturing the win in a dramatic playoff. “These difficult conditions required a golf towel that maintained its integrity to keep the player’s hands and equipment dry and clean from perspiration and dirt-and the dominant towel was the Players Towel,” stated Le Vine. In addition to winning the Wannamaker Trophy, the Players Towel was on the bag of 6 of the top 12 finishers.

“With 12 wins on tour this year alone, including 2 majors and a World Golf Championship, the Players Towel has established itself as the one of the most trusted and valuable pieces of equipment for those holding up the trophy at the end of the tournament,” added Le Vine.