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August 21, 2011
PLAYERS TOWEL DOMINATES U.S. WOMEN’S OPEN USED BY RUNNER-UP AND 10 OF THE TOP 15 FINISHERS

(Phoenix, AZ: July 11, 2011) – Players Towel, featuring high performance microfiber waffle technology, continues its domination of women’s professional golf by reporting that 10 of the top 15 finishers, including the runner-up, had used the Players Towel during the U.S. Women’s Open.

“The Players Towel once again confirmed its number one spot in women’s professional golf by dominating the leader board at the U.S. Women’s Open,” said Patrick Le Vine, founder of the Players Towel. With play suspended every day due to heavy storms, keeping ones equipment and hands dry and dirt free was paramount to good scoring. “When the world’s best players and their caddies are fighting the elements the overwhelmingly clear choice for protection is the Players Towel. The Players Towel has proven to be a valuable piece of equipment-demonstrated by the fact that 67% of the top finishers used the Players Towel,” added Le Vine.

In honor of the 2011 U.S. Women’s Open, the Players Towel designed and distributed a special limited edition Women’s U.S. Open Players Towel. “The demand for this towel from these world class players far exceeded our expectations,” observed LeVine. “We couldn’t make them fast enough.”