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June 22, 2011
PLAYERS TOWEL DOMINATES PGA AND LPGA TOURS ONCE AGAIN

(Phoenix, AZ: May 23, 2011) – Players Towel, featuring high performance microfiber waffle technology, continued its domination of professional golf at the Crowne Plaza Invitational at Colonial by recording 4 top 10 finishes, including a third place finish, and at the SYBASE Match Play Championship by being on the bag for 8 of the final 16 players, including the third place finisher.

Played under humid, rainy and muddy conditions, the Players Towel proved to be a valuable and necessary piece of equipment at the SYBASE where clean, dry grips and clubs were of utmost importance. “What we have seen, and the feedback we have gotten from the world’s best players and their caddies, is that the Players Towel is becoming more and more relied upon as a valuable piece of equipment,” said Patrick Le Vine, founder of the Players Towel. “This becomes much more important during difficult playing conditions and is supported by the fact that at the SYBASE, 41 of the 64 players in the field-including 8 of the 16 quarterfinalists - depended on the Players Towel to perform at the highest level.”