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April 17, 2011

THE PLAYERS TOWEL CONTINUES DOMINATION OF THE PGA AND LPGA TOURS

Phoenix, AZ: April 4, 2011 – Players Towel, featuring high performance microfiber waffle technology, continues its domination of professional golf as it recorded its third win of the year at the Shell Houston Open as well as two top three finishes at the LPGA’s first major, the Kraft Nabisco Championship. To further demonstrate the strength and usage of the Players Towel, 42 of the 75 women who made the cut at the Kraft Nabisco, played under scorching heat , trusted the Players Towel as their towel of choice during the year’s first major.

“We congratulate the winner of the Shell Houston Open on his brilliant play and victory as a perfect way to prepare for his defense of the upcoming Masters,” said Patrick Le Vine, founder of the Players Towel. “With our industry leading third win of the year on the PGA Tour, the Players Towel reaffirms its position as the leading golf towel for the world’s best players and caddies. We look forward to defending our title at the Masters and know that the defending champion and his caddy will have the ultimate Players Towel advantage when it comes to keeping hands, balls and clubs free of moisture and debris.”

As the LPGA’s youngest ever major winner, and a T-3 at this week’s Kraft Nabisco, Morgan Pressel knows first hand the importance clean clubs and hands has on performance. “Without a doubt, the Players Towel is a vital piece of my equipment, the only piece that is used both by my caddie and me,” said Pressel. “Whether it’s competing for a major championship or being used in my Morgan and Friends Fight Cancer charity golf tournament, the Players Towel is without a doubt the finest golf towel on the market today and the only one I use,” stated Pressel.

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